Traveling and hotels are an essential part of many people’s lives. Whether you’re going on a family vacation, a romantic getaway, or a business trip, hotel accommodations make the journey a breeze. There are different kinds of lodging, including hostels, cabins, and apartments, but hotels offer a variety of amenities that make the experience more comfortable. When choosing a hotel, it’s important to pay attention to the location, read reviews, and compare rates. A more expensive hotel might be worth the price if it’s located near the most popular attractions or has excellent customer service.
It’s always a good idea to read online reviews before booking a room. Some people have the misconception that more expensive hotels are better, but they aren’t necessarily. A more expensive hotel might have a beautiful view or great amenities, but it could also be located miles away from the city’s main attractions. Having to spend hours commuting to the highlights of the city will waste valuable vacation time and money, so it’s important to consider the location when choosing a hotel.
Road trips and localized travel will be the norm for the foreseeable future, and hotels can capitalize on this trend by targeting road trippers with digital platforms and messaging. Marriott’s Homes and Villas platform and Accor’s Onefinestay acquisition are examples of this strategy. Hotels can also promote their own short-term rentals and vacation properties to their loyalty members. Guiding booking choices with personalized content improves the guest experience and builds loyalty. For example, hotels can automatically suggest restaurants to guests when they book with loyalty points or indicate that they are traveling for work.